Event Planning & Hospitality Law Associate 

Event Planning & Hospitality Law Associate

480 Hours/12 Months/Instructor Supported

Course Overview:

Event planners need professional caliber information that explains everything from how to decorate, to the use of technology, and everything in between. In this course you will learn that information and much more. It is through planned events that we remember our shared history, our friends, family, and community.

We include information on greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event.

The Hotel, Restaurant & Travel Law course is for students and practicing professionals in hospitality, travel and tourism as well as specialized paralegal work. It addresses legal issues confronted by managers in the hotel, restaurant, travel and casino industries. The emphasis is on prevention of legal violations. By taking this course, managers can appreciate and identify what actions and precautions are necessary to avoid, or at least minimize, the number of lawsuits. The course uses the case method, long recognized as a helpful approach to learning the often-complicated discipline of law. Students will study decisions from actual cases in which hospitality establishments were sued, as well as what legal precedents were cited.

The Event Planning & Hospitality Law Associate program includes 2 courses:

• Event Planning & Management
• Hotel, Restaurant and Travel Law

Course Outline:

Event Planning & Management

Event Planning & Management Module 1
Event Leadership

• Anthropological & Sociological Origins
• Global Business
• The Event Leadership Profession
• Demographic Changes
• Career Opportunities
• The 5 Phases of Event Leadership
• A Blueprint for Your Event
• Comprehensive Needs Assessment
• Good Communication
• Corporate Social Responsibility (CRS)
• Developing & Implementing the Event
• Research the Event
• Design a Program
• Develop a Theme
• Manage the Timeline

Event Planning & Management Module 2
Event Administration

• Identify Leadership Characteristics
• Make Critical Decisions
• Solve Problems
• Human Resource Management
• Recruiting Staff & Volunteers
• Effective Organizational Charts
• Financial Administration
• Maintain Event Records
• Forecast Projected Revenues
• Identify Sustainable Funding
• Plan an Event Budget
• Greener Events
• Reduce Your Carbon Footprint
• Minimize Waste
• Implement Energy Efficiency
• Market Your Greener Event

Event Planning & Management Module 3
Event Coordination & Marketing

• Managing Vendor Contracts
• Coordinate Catering Operations
• Conduct & Analyze Site Inspections
• On-Site Event Production
• Integrate New Technologies
• Event Contingency Plans
• Registration Operations
• Lighting, Sound, and Video
• Event Leader as Producer
• Advertising & Public Relations
• Promotions & Sponsorships
• The 5 Ps of Event Marketing
• Promote Fairs & Festivals
• Online Marketing
• Using Social Media

Event Planning & Management Module 4
Legal, Ethical, Risk Management & Technology

• Legal Event Documents
• Control Liabilities
• Risk Management Procedures
• Inclusiveness, Morality & Ethics
• Comply with ADA
• Avoid Ethical Problems
• Corporate Social Responsibility (CSR)
• Measure the Social Responsibility Index
• Technology & Event Planning
• Using Mobile Technology
• 360-degree Event Experience
• Building Your Resume
• Career Advancement
• The New Best Practices
• New Frontiers in Planning Events

Event Planning & Management Module 5
Principles, Processes & Practice

• Principles of Design
• Aesthetic Principles
• Design Vocabulary
• Design & Decoration Practices
• Creative Techniques
• Developing the Design
• Communicating the Design
• Types of Venues
• Site Selection Guidelines
• Site Research
• Financial Resources
• Human Resources
• Physical Resources
• Profit & Loss
• Pricing & Job Costs

Event Planning & Management Module 6
The Decorative Elements

• Backdrops & Props
• Staging
• Decorating with Flowers
• Architectural Flowers
• Fabulous Fabric Decor
• Wall & Ceiling Treatments
• Table Linens
• Designing & Decorating with Balloons
• Balloon Related Products
• The Art of Light
• Lighting Events
• Lighting Equipment
• Unique Decorative Elements
• Entertainment & Living Decor
• Decorative Signage
• Food for the Eye
• Candles & Pyrotechnics

Event Planning & Management Module 7
The Universe of Special Events

• Nonprofit & Charity Events
• Designing for Nonprofit Events
• Corporate Celebrations & Ceremonies
• Designing Internal & External Events
• Corporate Receptions
• Decorating Advertising Events
• Decorating Public Relations Events
• Milestone & Social Events
• Life-Cycle Events
• Personal Social Events
• Wonderful Weddings
• Nuptial Goals & Objectives
• The Ceremony: Style & Theme
• Wedding Receptions
• Festivals & Fairs
• Parades & Spectacles

Event Planning & Management Module 8
Start Your Own Event Planning Business

• The Event Planning Industry
• Who Hires Event Planners
• Conducting Market Research
• Building Your Business Foundation
• Finding Your Niche
• Creating a Map for Success
• A Day in the Life
• Developing Design Ideas
• Getting Started
• Choosing a Business Location
• Financing Your Business
• Buying Equipment & Inventory
• Fundamentals of Hiring Employees
• Paying Employees
• Marketing Your Business
• Managing Your Finances
• Keeping Your Business Healthy

Hotel, Restaurant and Travel Law

Hotel, Restaurant & Travel Law Module 1
Legal Fundamentals for the Hospitality Industry

• Contemporary Hospitality Law
• Principles of Hospitality Law
• Sources & Attributes of Law
• Legal Procedures
• Commencing the Lawsuit
• Pretrial, the Trial, & the Appeal
• Civil Rights & Hospitality
• The Civil Rights Act of 1964
• Rights of Proprietors
• Contract Law & Hospitality
• The Elements of a Contract
• Intentional Interference with Contractual Relations

Hotel, Restaurant & Travel Law Module 2
Principles of Negligence

• Introduction to Negligence
• Elements of a Negligence Case
• Duty Owed to Invitees, Licensees, & Trespassers
• Negligence Doctrines Generally Favoring the Plaintiff
• Children and the Reasonable Person Test
• Obligations beyond Regulation
• Duty to Aid a Person in Distress
• Negligence Doctrines Generally Favoring the Defendant
• Negligence and Hospitality Practices
• Duty Owed Guests in Hotel Rooms
• Duty Owed Guests in Restaurants & Dining Rooms
• Duty Owed Guests Outside & in Swimming Areas

Hotel, Restaurant & Travel Law Module 3
Relationships with Guest & Other Patrons

• Who Qualifies as a Guest?
• Guests' Illegal Acts
• Landlord-Tenant Relationship
• Protecting Patrons' Property
• Risks to Property in the Hotel
• Limited Liability – Modern Limitations
• Rights of the Innkeeper
• Right to Refuse Lodging
• Statutory Protection for the Hotelkeeper
• Guests' Rights
• Protection against Illegal Searches
• Rights Concerning Rates and Fees

Hotel, Restaurant & Travel Law Module 4
Rights and Liabilities

• Liability and the Sale of Food
• Adulterated Food
• False Food Claims
• Safety Concerns Particular to Food Preparation
• Liability and the Sale of Alcohol
• Alcoholic Beverages & the Hospitality Industry
• Alcohol Vendors' Liability
• Strategies to Avoid Liability
• Sexually Explicit Entertainment
• Travel Agents & Airlines
• The Rights of the Traveler
• Liabilities of Travel Agents & Charter Tour Companies

Hotel, Restaurant & Travel Law Module 5
Employment, Regulation & Licensing

• Employment & the Fair Labor Standards Act
• Illegal Job Discrimination
• Americans with Disabilities Act
• Occupational Safety and Health Administration
• Regulation of the Marketplace
• The Nature of Franchising
• Regulation of Hotel & Restaurant Internal Affairs
• Licensing and Zoning
• Specialized Destinations
• A Short History of Gambling
• Casino Regulations & Licensing
• Theme Parks' Regulations
• Hotel Spa Regulations

All necessary materials included.

System Requirements:

Internet Access

• Broadband or high-speed internet access is required. Broadband includes DSL, cable, and wireless connections.
• Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible.

Hardware

• Windows hardware configurations and processors are acceptable.
• Mac computers MUST have Microsoft Window Operating Systems over Bootcamp (Bootcamp is a free download from Apple's website).
• 1 GB RAM recommended
• Software
• Operating Systems
• Windows XP or Vista and Mac OS X 10 and higher with Windows
• Web Browsers
• Google Chrome
• Safari, Internet Explorer & FireFox are not currently recommended as they cannot display certain Moodle editing menus for both students and instructors
• Adobe PDF Reader
• Media Plug-ins (These may be required depending on your course media-click on the links below to download the latest versions)
• Adobe Flash Player
• Adobe Acrobat Reader
• Apple Quicktime
• Windows Media Player
• Real Player
• PowerPoint Viewer (use this if you don't have PowerPoint)
  

  **Outlines are subject to change, as courses are always under improvement for your benefit.**