Florist / Floral Design

180 Hours/Instructor Supported/Textbooks included

Overview

This floral design course is the perfect place to start to learn more about custom floral design! Whether you are interested in pursuing a career in custom floral design, or just want to learn to make arrangements for the home, office or friends, this course is for you.

Unlike traditional floral design schools, we let you study at home! Our floral design materials for beginners are delivered directly to your email and can help you learn the important fundamentals of custom floral design. You study when and where it is most convenient for you.

Our custom floral design course offers a comprehensive curriculum on a number of floral design topics, including:

• The history of floral design
• Design principles and elements
• Care and handling of flowers
• Flower and foliage forms
• Corsage and boutonniere construction techniques
• Contemporary design styles and techniques
• Wedding flower arrangements
• The retail flower shop
• The retail aspect of floral design
• Career opportunities in floral design
• And so much more!

Outline

Florist/Floral Design Module 1

Theory and Design

History of Floral Design

Design Principles and Elements

Design, Harmony, and Unity

Understanding and Using Color

Balance, Proportion and Scale

Focal Point and Rhythm

Line, Form, Space and Depth

Texture and Fragrance

Tools, Containers and Mechanics

The Mechanics of Floral Design

Florist/Floral Design Module 2

Basic Techniques and Styles

Nomenclature and Postharvest Physiology

Care and Handling

Flower and Foliage Forms

Shapes of Floral Arrangements

Seasonal, Holiday and Special Occasions Designs

Understanding the Floral Holidays

Flowers to Wear

Boutonnieres and Corsages

Everlasting Flowers

Drying and Preservation Techniques

Florist/Floral Design Module 3

Advanced Techniques and Style

Oriental Style of Design

Contemporary Design Styles and Techniques

Naturalistic Design Styles

Wedding Flowers

The Wedding Consultation

Styles of Bouquets

Servicing the Wedding

Sympathy & Funeral Flowers

Flowers for the Casket

Easel Designs and Set Pieces

Florist/Floral Design Module 4

The Floral Industry

Harvest and Distribution

The World Flower Market

Packing and Shipping

The Retail Flower Shop

Types of Flower Shops

Product Presentation and Shop Layout

Employees and Responsibilities

Marketing Your Business

Customer Relations

Buying and Pricing

Careers and Continuing Education

Florist/Floral Design Module 5

Starting a Florist Shop or Floral Business

Where to Start

Understanding Retail vs. Wholesale

A Day in the Life of a Florist

Main Types of Floral Businesses

Market Research and Financing

The Business side of Flowers

Insurance and Legal Matters

Outfitting a Flower Shop

Finding Suppliers

Common flowers and Their Care

Learning about a Niche

Tricks of the Trade

Creating a Marketing Plan

Advertising, Websites and Signage

Customer Service

Employee Training

Putting it All Together

Textbooks included with course:

·         The Art of Floral Design by Norah T. Hunter

·         Start Your Own Florist Shop and Other Floral Businesses by Cheryl Kimball

Instructor: Pat Arnold

Pat Arnold is a nutritional consultant in private practice. She has been involved in the health industry for over 30 years, and is experienced with herbal products, vitamins and minerals, enzymes and other nutritional supplements.  Pat’s health practice is non-clinical, with the focus being on natural health and healing.  She uses a variety of modalities to give clients a well-rounded approach to the natural balance of health. Her areas of expertise include anti-aging nutrition and herbs.   Pat takes a personal, informal and caring approach in her health practice. She gets great joy out of seeing people happy and rejuvenated! In her spare time Mrs. Arnold enjoys painting and floral arranging.

Computer Requirements

Internet Access

·         Broadband or high-speed internet access is strongly recommended. Broadband includes DSL, cable, and wireless connections.

·         Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible.

Hardware

·         Virtually all Windows-Mac-Linux hardware configurations and processors are acceptable.

·         1 GB RAM recommended

Software

·         Operating Systems

§  Windows XP or Vista and Mac OS X 10 and higher, most Linux distributions

·         Web Browsers

§  Mozilla Firefox 2 and 3 (previous versions will work also)

§  Internet Explorer 6, 7 and 8

§  Safari is not currently recommended as it cannot display certain Moodle editing menus for both students and instructors

Media Plug-ins (These may be required depending on your course media-click on the links below to download the latest versions)

§  Adobe Flash Player

§  Adobe Acrobat Reader

§  Apple Quicktime

§  Windows Media Player

§  Real Player

§  PowerPoint Viewer (use this if you don’t have PowerPoint)