Fundamentals of Public Relations

Online – 165 Hours

 

Program Description

The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place.

As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements.

Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement.

This course will provide you with an in-depth knowledge of this amazing and interesting profession.

Course Objectives:

Course Outline:

  1. The Study of Public Relations.
    1. Define Public Relations
  2. The Scope of Public Relations.
    1. Discuss the scope of Public Relations
    2. Examine the objectives of Public Relations
  3. The Organisation.
    1. Explain the position of PR in an Organisation
  4. The Corporate Identity.
    1. Define Corporate Identity and summarise the ethical considerations in public relations
  5. Intro to the Public Relations Process.
    1. Examine the steps that need to be taken to implement any corporate identity programme
  6. Personal Attributes.
    1. Discuss what you need to work in Public Relations
    2. Explain why all Public Relations practitioners need to have some knowledge of the law concerning the field of communications
  7. The Tools of Public Relations.
    1. Discuss the importance of Communication in PR
  8. The Tools of Public Relations Continued.
    1. Summarize the types of communication tools discussed in this unit
  9. Oral Communications and Presentations.
    1. Explain why face-to-face communication is always the most effective and convincing time of communication
  10. Special Events.
    1. Summarize the key elements involved in planning for a special event
  11. More Tools of Public Relations.
    1. Discuss the tools of Public Relations mentioned in this unit

This course is an online course. With online study you have access to your entire course from the start of your studies. You can access your course materials, and submit all of your question papers to your personal tutor, online from anywhere in the World using your unique student account.

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

 

We impose no time limits or pressures on you to complete your course material. Your course will not expire, and it will not become invalid until you have successfully completed it. All that we ask, is that you inform the College if you are intending to take a break from studying for a period of 6 months or more.

 

Depending on the course you study, each lesson should take you between 3 - 6 hours of study. Please note: This is only an approximate figure and is dependent upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

Recommended System Requirements: