Green Building Sales Professional
Online – 40 Hours
Program Description
If you think your customers are not concerned about environmental issues, or won't pay a premium for homes built or remodeled with eco-responsible products, think again.
Green Building is one of the most significant developments in the housing industry today. It is designed to build in a manner that conserves resources. This affects virtually every aspect of the development and construction process as well as the physical structure of the house and landscaping.
Many homeowners are desiring and even insisting that their home be earth friendly, affordable to operate and healthy to live in.
As our environment continues to deteriorate, the price of energy increases exponentially, and global warming concerns become more apparent, it doesn't take a rocket scientist to come to the conclusion that the future of real estate and development must be green.
This course will teach you how to sell and market a green home! Determine what green features and benefits make the most sense, save the most money and save natural resources! Learn how new and exciting marketing techniques work! This track is designed specifically with at slant to selling products within a green home or selling a green certified home.
• Add Value and Increase your Market share
• Differentiate yourself from the competition
• Knowledgeable and Useful Professional Development
• Customer Satisfaction and Respect
• Become the resource for your customers
• A designation that consumers recognize
GBU 101 Advantage - Learn what Green Building is in everyday language. This course was designed to address basic issues related to buying, selling and maintaining a Green Property (residential and commercial). You will learn what the key questions to ask. What is the consumer looking for in a green certified home? Learn what Greenwashing is and why it is important that you know the difference.
GBU Environmental Quality Advantage - Learn about indoor and outdoor environmental issues surrounding a property. Such as site selection, development density, landscaping, chemical and pollutant source control, low-emitting materials, ventilation effectiveness, thermal comfort, and monitoring systems. You will learn how and why each area is important to green building.
GBU Resource Efficiency Advantage - Learn about energy, water and material resource technologies. Learn how to reduce utility costs and save natural resources. Learn about the features and benefits of home and commercial property certifications.
GBU Sustainable Preventative Maintenance - Learn about maintaining a green property the how-to and why of property ownership. Develop a maintenance plan for a Green Property and learn how to implement your plan. Learn about innovative products and technologies available today and in the future.
GBU Sales and Marketing Advantage – Learn how your green building knowledge can add value to all your transactions. Learn how to sell the features and benefits of a Green Property. Learn how to effectively market your GBU Certified Sales Professional designation! Learn how to position your Green Properties within marketplace for greatest appeal and impact! Learn about new homes verses renovated homes and how a green designation applies.
About The Instructors
Drew and Debbie Smith dedicated themselves to a little known cause called "Green Building", the term "Green" was just a color in the crayon box. Today, it stands for saving natural resources, energy efficiency and saving money. Two Trails, Inc. -- Green Building Consulting was a dream that needed to become a reality, now 8 years later the trail to success is lush. Two Trails, Inc. has become one of the leaders in the Green Building Industry, by developing programs that help a builder or developer take their projects green through a turnkey process.