Program Description
Why should you begin a career in Catering Management?
"The hospitality industry is an exciting, vibrant and often glamorous field and is a great career for people of all ages." According to the U.S. Bureau of Labor Statistics, 12.4 million people work in the hospitality industry today, making about 8.6 percent of all employment. Hotels sales and catering positions are available in every hotel and employers are looking for qualified candidates right now.
Catering mangers sell hotel guest rooms, meeting and banquet facilities, and services to maximize revenue for the hotel. Emphasis is placed on selling food and beverage in conjunction with meeting and banquet facilities to companies and organizations. If you're looking for a job in an industry with continued job growth, hotel catering might be the right career for you.
Outline
The Competitive Catering Mindset
Ø You will identify the 15 skills required of a catering manager, and organize them under the general competency areas of Sales, Service, and Management.
Ø You will create an on-the-job training plan for a fictitious catering new hire. The plan must include specific sales, service, and management tasks.
Soliciting Accounts
Ø You will review articles to identify information that you think might lead to potential catering business for your hotel. You will then indicate why you believe there is a business opportunity and compare your response to the response of an expert.
Selling Food and Beverage
Ø Given 10 decision scenarios, you will select the option that best meets the customer's needs while maximizing revenue for your hotel.
Selling Audio-Visual Services
Ø Given a detailing scenario with several customer questions and comments, you will choose responses that best meet the customer's needs for audio-visual services while maximizing revenue for your hotel.
Upselling 101
Ø Given a detailing scenario with a customer, you will choose the responses to customer questions and comments that apply the upselling techniques discussed in the lesson.
Servicing Essentials
Ø Given a scenario in which a customer has signed a contract for catering services, you will organize the servicing tasks to be performed in the correct chronological order by building an online "To Do" list.
Ø Based on a servicing meeting with the client, you will enter information about an upcoming event into specific sections of a meetings checklist.
Management Essentials
Ø Given a completed meetings checklist for a fictitious event, you will enter specific information from the checklist into a Banquet Event Order (BEO).
Ø You will prepare a weekly report for your manager by entering specific information into a weekly report template.
Keeping the Valued Customer
Ø Given several customer scenarios, you will make choices that allow you to turn down the customer's business or fill a need date for your hotel while maintaining a positive relationship with the customer.
Final Certification Test
Ø You will pass a 50-item multiple choice test with a score of at least 80%.
About This Course
- Authentic learning activities help you immediately apply sales strategies on the job.
- Complete practical tasks that reflect real-world challenges.
- Focus your learning through online quizzes.
- Access programs 24/7 and learn at your own pace.
- Download and use proven templates during the course and on the job.
- Instructional presentations with audio introductions and engaging embedded activities
- Practical online tasks that promote transfer and application of learning
- Links to sales forms, reference materials, and demonstrations
- Quizzes to assess generalized knowledge
- Coaching to Help Land a Job (Advice on how to interview, Resume review, Job placement advice)
Recommended System Requirements: