Hotel
Catering Management
Certificate
Online –
40 Hours
Program
Description
Why should you begin a career in
Catering Management?
“The hospitality industry is an exciting,
vibrant and often glamorous field
and is a great career for people of all
ages.” According to the U.S.
Bureau of Labor Statistics, 12.4 million people work in the hospitality industry
today, making about 8.6 percent of all employment.
Hotels sales and catering positions are available in every hotel and
employers are looking for qualified candidates right now.
Catering mangers sell hotel
guest rooms, meeting and banquet facilities, and services to maximize revenue
for the hotel. Emphasis is placed
on selling food and beverage in
conjunction with meeting and banquet
facilities to companies and organizations .
If
you're looking for a job in an industry with continued job growth, hotel
catering might be the right career for you.
Outline
The Competitive Catering Mindset
Ø
You will identify the 15 skills required of a catering manager, and organize
them under the general competency areas of Sales, Service, and Management.
Ø
You will create an on-the-job training plan for a fictitious catering new hire.
The plan must include specific sales, service, and management tasks.
Soliciting Accounts
Ø
You will review articles to identify information that you think might lead to
potential catering business for your hotel. You will then indicate why you
believe there is a business opportunity and compare your response to the
response of an expert.
Selling Food and Beverage
Ø
Given 10 decision scenarios, you will select the option that best meets the
customer’s needs while maximizing revenue for your hotel.
Selling Audio-Visual Services
Ø
Given a detailing scenario with several customer questions and comments, you
will choose responses that best meet the customer’s needs for audio-visual
services while maximizing revenue for your hotel.
Upselling 101
Ø
Given a detailing scenario with a customer, you will choose the responses to
customer questions and comments that apply the upselling techniques discussed in
the lesson.
Servicing Essentials
Ø
Given a scenario in which a customer has signed a contract for catering
services, you will organize the servicing tasks to be performed in the correct
chronological order by building an online “To Do” list.
Ø
Based on a servicing meeting with the client, you will enter information about
an upcoming event into specific sections of a meetings checklist.
Management Essentials
Ø
Given a completed meetings checklist for a fictitious event, you will enter
specific information from the checklist into a Banquet Event Order (BEO).
Ø
You will prepare a weekly report for your manager by entering specific
information into a weekly report template.
Keeping the Valued Customer
Ø
Given several customer scenarios, you will make choices that allow you to turn
down the customer’s business or fill a need date for your hotel while
maintaining a positive relationship with the customer.
Final Certification Test
Ø
You will pass a 50-item multiple choice test with a score of at least 80%.
About This Course
-
Authentic learning activities help you immediately apply sales strategies on the
job.
-
Complete practical tasks that reflect real-world challenges.
-
Focus your learning through online quizzes.
-
Access programs 24/7 and learn at your own pace.
-
Download and use proven templates during the course and on the job.
-
Instructional presentations with audio introductions and engaging embedded
activities
-
Practical online tasks that promote transfer and application of learning
-
Links to sales forms, reference materials, and demonstrations
-
Quizzes to assess generalized knowledge
-
Coaching to Help Land a Job (Advice
on how to interview, Resume
review, Job placement advice)
Recommended System Requirements: