Music & Entertainment Media Management Certificate
200 hours/Instructor Supported
Entertainment has a wider reach than ever before– just check your pockets for your cell phone, MP3 player, or handheld game system. The delivery outlets available today have broadened the ways we can enjoy media both at home or on the go. And as technology continues to open new avenues for the way we consume music, movies, games, and the web, the entertainment industry has become one of the most exciting fields for creative professionals.
This evolution has also brought the need for a specific kind of talent to lead the next wave, which is why the Music & Entertainment Media Management Certificate Program was created. This program is designed to provide a real world education to students who want to position themselves for leadership roles in the global entertainment landscape.
The Music and Entertainment Business Media Management Certification program consists of the following four (4) courses:
First 12 weeks
Introduction to Music Industry
(50 Clock hours)
Music Marketing
(50 Clock hours)
Second 12 weeks
Music Industry Entrepreneurship
(50 Clock hours)
Music Industry-Current Trends and Issues
(50 Clock hours)
In today's trillion-dollar global entertainment economy, there are a staggering
variety of career paths for students to choose from including:
• Artist/Band Administrator
• Music Publisher
• Booking Agent
• Athlete/Sports Administrator
• Online/Radio Promotion Specialist
• Post Production/Television Promoter
• Touring/Recording Artist Administrator
• Artist Development Administrator
• Artist Management Administrator
• Business Accounting and Finance
• Concert Administrator and Publicity
• Music Business Law and Contract Negotiations
• Music Business Administrator
• Music Business Marketing
• Music Copyright and Publishing
• Music Distribution
• Music Merchandising and Retail Promotions
• Record Label Development
COURSES:
Introduction to Music Industry
This class will provide an in-depth understanding of copyright law, contracts, agencies and management, live performance, publishing, songwriting, the record industry, music merchandising recording production marketing and career opportunities. Oultine

Marketing in the Music and Media Industry
Learn the channels traditionally used to market music as well as the many new technologies that are now being used which are more effective in reaching consumers. Outline
Music Industry Entrepreneurship
In this course, you will discover both the opportunities and realities involved in building your own successful career within the music industry, rather than working for someone else. We will cover business plans, finance, marketing, employee relations, legal considerations, creative considerations and much more. Outline
Music Industry - Current Issues and Trends
The music business is now poised between crisis and opportunity. This course will prepare you for both. This class will also get you up-to-speed on late-breaking industry issues so that, when you interview for jobs or internships, you will be fully informed and ready to go. Outline
MEET OUR EXPERT FACULTY: http://www.mu-ed.com/protrain/faculty.html

**** All courses are 12 weeks instructor supported online classes ****
Software Requirements
The software required to take an online certificate class is available free online. Listed below are the links needed to locate the free applications and browser plug-ins that are required for our online courses.
Adobe Acrobat Reader
Acrobat Reader can be downloaded from
http://www.adobe.com/reader/
Apple Quicktime Player
Quicktime can be downloaded from
http://www.apple.com/quicktime/
Audacity
Audacity can be downloaded from
http://audacity.sourceforge.net/
Finale Notepad
Finale Notepad can be downloaded from
http://www.finalemusic.com/notepad/
Macromedia Flash Player
Flash player can be downloaded from
http://www.adobe.com/products/flashplayer/
Microsoft Internet
Explorer
Internet Explorer can be downloaded from
http://www.microsoft.com/downloads/
Frequently Asked Questions:
http://www.mu-ed.com/protrain/faq.html
For Career Info: