Search Engine Marketing Certificate

Online - 150 Hours

If you are looking for a genuine solution to poor visibility within the major search engines . . . then a perfect solution awaits you. Learn search engine marketing skills from SEO training experts who have taught search engine optimization throughout the past eight years and who issued the very first certification in SEO training to the industry.

What You'll Learn:

The full spectrum of search engine skills

• The full spectrum of search engine marketing skills from the (Basic SEO Course) to the most (Advanced SEO Course);
• The latest, most innovative strategies in keyword research and behavioral research;
• How to attract genuinely targeted traffic that converts to and results in sales;

How to compete and yet remain fully in compliance with search engine guidelines:

• Discover the very latest compliancy related issues to ensure the search engine spiders are finding what they need;
• How to maximize your Web site's hidden potential even within the the most competitive industries;
• Stop guessing - How to know for a fact that you're not doing anything that could penalize your Web site with search engines;

The most enabling, comprehensive, white hat professional strategies that exist:

• The most up-to-date and successful strategies for building true relevancy on the major search engines.
• Our course material is updated every single month (over 1000 pages of detailed content).
• Proven strategies backed by SEO industry leaders who really know search engine marketing.

Freedom of choice on learning options to suit your exact needs:

• Choose from a variety of learning options;
• Learn at your own speed in a way that is perfect for your lifestyle;
• Learn at your own experience level;
• Only the sharpest strategies backed by genuine research;
• We even offer instructors who can work with you in your native language;
• The very finest insider's information, updated regularly but also at the best value for your hard-earned money... guaranteed!

Search Engine Marketing Basics Lessons

• Pre-Lesson in HTML - For those who need extra help in HTML before starting class.
• Lesson #1 - Search Engine Marketing Overview
• Lesson #2 - Preventing Problems with the Engines
• Problem Areas of Lesson #2 Discussed in More Detail
• Lesson #3 - The Importance of Keywords
• Lesson #4 - Relevancy: Where Can We Put Those Keywords? And How to Build a Solid Link Popularity
• Lesson #5 - How to Create Effective Titles & Descriptions
• Lesson #6 - Information Pages: Building More Windows into Your Site
• Lesson #7 - Site Maps & Links and Additional Domains
• HTML Test Page: An Assignment Due in Lesson #7
• Lesson #8 - Log Analysis and Studying Your Competition & Additional Winning Strategies
• Final Exam
• Certification Project Due at the end of your course

Search Engine Marketing Advanced Lessons

• Lesson #1
  • Keyword Tips
  • Meta & Other Tags
  • Easy Tips for Adding some Zest to your Click Through Ratios
  • Gateway Pages
  • Copywriting Tips
  • Sales Copy
  • Content: Where to Find It
  • Yahoo!'s Creative Commons Search
  • Simple Pages
  • Blogs
  • Blogger Secrets
  • Google
  • Google Supplemental Index
  • ODP
  • Google Partners
  • Google Quiz
• Lesson #2
  • Submission and Resubmission
  • Paid Inclusion Programs
  • RSS Feeds
  • RSS Feeds and MSN
  • XML Feeds
  • Yahoo!
  • Inktomi Powered Engines
  • AllTheWeb
  • AltaVista
  • Yahoo! Quiz
• Lesson #3
  • Possible SE Ranking Factors
  • Analyzing Real Life Examples of Top Ranking Sites
  • Domains & URLs: SE Ranking
  • 404 Error Messages
  • Software and Tools
  • Live.com (formerly MSN)
  • Live.com Quiz
• Lesson #4
  • Link Popularity
  • Link Reputation
  • Theme Search Engines
  • PageRank™
  • Site Maps
  • On Site Search Engines
  • Link Popularity Quiz
• Lesson #5
  • Top Tips & Top Mistakes Made by SEOs
  • Site Architecture
  • Subdomains & Domains
  • Cascading Stylesheets (CSS)
  • The Benefits of Using Server Side Includes (SSI)
  • Ask
  • Ask Quiz
• Lesson #6
  • Problems, such as Dynamic Content,Frames, JavaScript, Image Maps
  • Redirections
  • Content Delivery (IP Delivery) vs. Cloaking
  • Spam
  • Local Search
  • Other Search Engines
• Lesson #7
  • Pay Engines
  • LookSmart
  • Special Offer from FindWhat
  • Special Offer from Kanoodle
  • Avoid Affiliate Program Glitches
  • Effective Use of Press Releases
  • Permission E-Mail Marketing
  • Writing Articles to Build
  • Exposure
  • Pay Engines Quiz
• Lesson #8
  • Log Analysis & Emetrics
  • Log Files and Robot Manager Pro
  • The Golden Triangle
  • Software & Tools
  • Creating Robots.txt files
  • The Power of Color
  • XHTML
  • Professional SEO Info
  • Pricing Structures for Professional SEOs
  • Pricing Structures for Professional SEOs
  • How to Keep up with Changes in the Industry
• Final Exam
  • Listing of All Exams in the Course Material
• Certification Project

Program Info

• 32 weeks access to an instructor;
• More than 850 pages of course material, updated monthly;
• Access to our famous weekly online chats;
• 24 Months Access to the Workshop Resource Center
  • About the Workshop Resource Center - An eye opening exploration into the fascinating world of SEO and SEM, complete with access to an extensive library of beginning and advanced SEO resource materials; regularly scheduled chat sessions with industry leaders; Webinars; audio and video tips and strategies; and a friendly networking community of professional search engine marketers who are interested in sharing their success stories with you (monthly).

Instructor Information

Robin Nobles is the original author of the online course material, and she has updated it for the past 8 years. She was the first online instructor in search engine marketing strategies, and she's taught several thousand in her online courses and on-location workshops or seminars. Robin has taught her courses through the Academy of Web Specialists and Search Engine Workshops, and she is a frequent speaker at conferences and seminars around the world. With the closing of the Academy in September of 2003, she moved her online courses under her other company, Search Engine Workshops.

Robin writes monthly articles for Planet Ocean, a leader in the search engine industry, and she also writes weekly search engine marketing articles which are published in numerous newsletters and sites throughout the Web, including SitePro News, WebPro News, Search Engine Answers, SearchDay, Search Engine Guide,SEO Today, and more. For the past eight years, Robin has written a weekly newspaper column about the Internet which is published in several newspapers and computer journals across the South.

Robin's current print books, Streetwise Maximize Web Site Traffic and Web Site Analysis and Reporting are available at Amazon and other online and offline bookstores.