Export Management Certificate
48 Hours
Description
In today's fast-paced, complex global market, it is necessary to equip yourself
with the very best resources and knowledge to not only compete, but to excel.
Have you recently been promoted and you need to learn about exporting quickly?
Would you like to add Continuing Education Units (CEUs) to your resume for a
future promotion - or a new job? Would you like to start your own export
business? You can achieve these goals by taking individual courses or by
completing the Six-Course Program, passing the Final Certification Examination
and earning a prestigious Certificate in Export Management. 48 hours/12
months access. Instructor supported. Manuals included.
The information is presented in a logical, step-by-step format that you will
find easy to read, understand and use. You will be able to take advantage of the
following unique features that are only available through our Certificate
Program:
·
You can learn at your own pace. Courses are
available
online 24/7.
E-mail instructors if you have questions.
·
You will be studying the most current export information available because
course content is
updated
daily.
·
You can conduct
global
market research
as you learn by exploring 1,200 hyperlinked export trade web sites.
·
You will earn valuable
Continuing
Education Units (CEUs)
to advance your career in international trade.
Outline
IDENTIFYING
YOUR EXPORT MARKETS (2008)
Table of Contents
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I.
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MAJOR BENEFITS OF EXPORTING: |
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As an employee, present these benefits to top management to convince
them to investigate exporting as a means of increasing company sales and
profits. If you are an entrepreneur starting out as an export sales
agent, include these benefits in your formal presentation to convince
potential clients to use your services to introduce their products into
world markets. |
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II.
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EVALUATE YOUR EXPORT READINESS: |
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A. Are Your Current Products Exportable?
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B. Are Your Personnel Ready For Export? |
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C. Is Your Company Ready For Export? |
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III.
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COMMON MISTAKES YOU MUST AVOID TO BE SUCCESSFUL: |
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Ten potentially costly errors that you want to avoid. Being aware of
them
before
you launch your export marketing program could
save your company or clients thousands of dollars! |
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IV.
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THE TEN BIGGEST "DON'TS" OF EXPORTING: |
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Refer to this valuable list often and you will become a successful
exporter much quicker. |
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V.
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SECURE EXPORT IDENTIFICATION NUMBERS: |
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A. Harmonized System (HS) Number |
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B. Export Control Classification Number (ECCN) |
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VI.
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CONDUCT INTERNATIONAL MARKET RESEARCH: |
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A. Primary Market Research Methods |
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B. Secondary Market Research Techniques |
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C. Sources of Export Market Information: |
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VII.
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SELECT YOUR MOST PROFITABLE EXPORT MARKETS: |
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A. List:
Checklist for Evaluating Potential Export Markets |
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B. Reduce your potential export markets to twelve countries |
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C. Select your initial six export target markets for initial
penetration |
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VIII.
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HARMONIZED PRODUCT STANDARDS: |
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A. ISO 9000 Product Standards Series |
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B. U. S. Product Standards Organizations |
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C. International Product Standards Organizations |
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IX.
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INTERNATIONAL TRADE AGREEMENTS: |
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A. North American Free Trade Agreement (NAFTA)
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B. Free Trade Area of the |
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C. |
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D. World Trade Organization (WTO) |
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E. European Union (EU) |
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F. East and Central Asian Markets (APEC and ASEAN) |
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G. Association of Southeast Asian Nations (ASEAN)
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LOCATING
YOUR EXPORT SALES REPRESENTATIVES (2008)
Table of Contents
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I.
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FACTORS THAT WILL DETERMINE THE TYPES OF EXPORT SALES
REPRESENTATIVES YOU WILL NEED: |
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A.
What
financial risks
are you willing to take in future export transactions? |
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II.
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TYPES OF EXPORT SALES REPRESENTATIVES THAT YOU CAN USE: |
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A. Commission Export Sales Agents (CESA): |
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B. Export Management Company (EMC) or Export Trading Company (ETC): |
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C. Full Stocking Distributor (FSD): |
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D. What Marketing Responsibilities are involved in exporting? |
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III.
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ESTABLISH YOUR EXPORT PRICING POLICIES: |
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A. Importance of having firm export prices when seeking export sales
representatives: |
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IV.
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SELECT YOUR EXPORT SALES REPRESENTATIVES: |
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A. Conduct an international market research program to identify
candidates using: |
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B. Contact up to six preliminary candidates that appear to have the
best qualifications: |
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C. Analyze responses and select the three best candidates for final
evaluation: |
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D. Interview and evaluate the final three candidates: |
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E. Appoint an export sales representatives for each of your target
markets: |
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PRICING
YOUR PRODUCTS AND BUDGETING FOR EXPORT (2008)
Table of Contents
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I.
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PRICING YOUR PRODUCTS COMPETITIVELY FOR EXPORT: |
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A. Allocate Actual Costs to Your Export Prices: |
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B. Five Basic Export Pricing Methods: |
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C. Export Pricing Flow Charts:
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II.
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SEVEN MARKET ENTRY PRICING STRATEGIES: |
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A. Exploiting the Market:
Highest profit margin for as long as possible. Then leave when
profits decline. |
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B. High-Quality Pricing:
Systematic development of market with excellent products and
customer service. |
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C. Life-Cycle Pricing:
Coordination of prices and profit margins to the anticipated life
cycle of the product |
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D. Sharing the Market:
Setting prices that will not create a competitive imbalance in the
local market. |
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E. Matching Competitive Prices:
Maintaining margins to meet competitive prices in the market. |
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F. Developing the Market:
Systematic market development with competitive prices over period of
time. |
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G. Buying the Market:
Disposal of excess or obsolete products at very low prices as
quickly as possible. |
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III.
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DETERMINE YOUR STANDARD EXPORT EX WORKS PRICE AND PRE- TAX PROFIT
MARGIN: |
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A. Flow Chart:
Worksheet to Determine Your Standard Export Ex Works Price and
Pre-Tax Profit Margin |
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IV.
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CREATE YOUR OWN INTERNATIONAL PRICE SHEET: |
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A. Illustration:
Sample of an Export Ex Works
International Price |
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V.
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FIVE-YEAR EXPORT FORECAST: |
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A. Table:
Sample Five-Year Export Sales Forecast |
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VI.
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FIVE-YEAR EXPORT BUDGET: |
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A. Table:
Sample Five-Year Export Budget |
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