Introduction to Digital Marketing

8 Hours / Access Length: 4 Days / Delivery: Live Online, Instructor Led

Course Overview:

This course provides an introductory-level overview of how digital marketing works. You will explore how to integrate your marketing efforts via your website, social media execution, blogging and email marketing into one cohesive effort.

Who should take this course?

• Marketing professionals who want to better understand the power of your digital presence and how to make it work in your favor.
• Other professionals who work alongside digital marketers and need a high-level understanding of the main concepts of digital marketing.
• Anyone interested in the topic of digital marketing.

By the end of this course, you will:

• Understand how your website serves as the cornerstone of your digital marketing effort
• Know how search engine optimization (SEO) impacts sales on your website
• Comprehend why mobile optimization impacts traffic to your website
• Understand the difference between organic and social media posts
• Realize the impact of remarketing on the success of your digital marketing effort
• Learn how blogs drive traffic to your website and the best way to utilize them
• Discover the best techniques for writing effective email, segmenting email lists, and the best techniques to impact open and click rates.

Unit 1 – Your website: The cornerstone of your online presence

Find out how your website serves as the cornerstone of your entire digital marketing effort. Identify what makes a website powerful – and the best practices for creating one. Learn why mobile optimization is a must in the 21^st Century and how Google has changed its search logarithm to reflect this. Explore how search engine impacts your sales.

Unit 2 – Driving traffic through social media

Learn how to leverage your presence on various social media platforms through both organic and sponsored posting. Discover the many ways you can automate your social media marketing to save time and post engagement. Explore how social re-marketing (those ads that seem to follow you around the Internet after you view something but don’t make a purchase right away) can boost sales as well as how social media advertising can maximize a small marketing budget.

Unit 3 – Effective blogging and its impact on your website traffic

Websites supported by blogs are 400% more indexed on search engines.  Find out why this matters to your bottom line and how to take advantage of this influential communication. You’ll learn the best type of blog posts to write and how to make sure your blog is being read.

Unit 4 - Lead nurturing through email

Email marketing has one of the highest Return on Investment (ROI) of any platform. In fact, according the Direct Mail Association’s Client Email Report 2015, email has an average ROI of $38 for every $1 spent. In this module, you’ll pick up tips on the best time to send emails, how to craft the most impactful copy, as well as key metrics for measuring the effectiveness of your campaigns.

• Cable and DSL internet connections are recommended for the best experience.

• CPU: 1 GHz or higher
• RAM: 2 GB or higher
• Resolution: 1280 x 720 or higher
• Speakers / Headphones
• Microphone (Webinar / Live Online sessions)

• Microsoft Windows 7 or 10 (Home, Pro)
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is denoted in the above course outline.